Marketing•5 min
Why Is KITKAT Trending: Did We All Just Get Pranked?
The Mystery of 12-Ton Heist is Rent-Free in My Brain
Medium
2026-04-03
Curious Scroller
A curated portfolio of my published articles across multiple websites, publications and platforms.
Articles
88
Publications
9
Categories
27
Latest Articles
A collection of my published work.
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AI•6 min
From “AI Will Take Our Jobs” to “AI Can Make Mistakes”
Why your AI needs a human editor more than you need an AI.
Medium
2026-07-08
Lead Generation•
Best B2B Lead Generation Agencies in the US 2026
A roundup of the top B2B lead generation agencies operating in the US in 2026, comparing their specialties and approach.
Valasys
2026-07-14
GEO/AEO•
Why Google Killing FAQ Results Is the Best Thing to Happen to Your Content
Explains why Google removing FAQ rich results in May 2026, actually helps brands that build genuine content authoritative voices for AI summaries, instead of rich snippets.
Valasys
2026-07-13
News•
OpenAI Launches GPT-Live With Real-Time Voice Conversations For ChatGPT
Covers OpenAI's launch of GPT-Live, a real-time voice conversation feature for ChatGPT.
Valasys
2026-07-10
Account Based Marketing•
7 Reasons B2B ABM Efforts Lose Key Account Engagement
Breaks down seven common reasons B2B account-based marketing programs fail to engage the full buying committee.
Valasys
2026-07-07
News•
Anthropic Launches Claude Sonnet 5 AI Model for Autonomous Task Execution
News coverage of Anthropic's launch of Claude Sonnet 5, built for autonomous task execution.
Valasys
2026-07-01
B2B Marketing, Lead Generation•
First-Party Data Measurement: How to Prove Pipeline Impact Without Third-Party Cookies
A guide to proving pipeline impact from first-party data measurement without relying on third-party cookies.
Valasys
2026-06-27
News•
Anthropic Accuses Alibaba of Using 25K Fake Accounts to Steal Claude AI Data
Reports on Anthropic's accusation that Alibaba used thousands of fake accounts to scrape Claude AI data.
Valasys
2026-06-26
B2B Marketing, Lead Generation•
First-Party Data Enrichment: How to Combine CRM Data, Firmographics, and Intent Signals
Explains how to combine CRM data, firmographics, and intent signals to enrich first-party data for B2B marketing.
Valasys
2026-06-25
B2B Marketing, Lead Generation•
10 Reasons Your First-Party Data Activation Strategy Isn't Driving Revenue
Lists ten reasons a first-party data activation strategy might be failing to drive revenue, with fixes.
Valasys
2026-06-24
B2B Marketing, Lead Generation•
7 First-Party Data Governance Mistakes That Could Cost You Your Revenue
Covers seven first-party data governance mistakes that can quietly cost B2B marketers revenue.
Valasys
2026-06-24
B2B Marketing•
B2B Email List Building in the Privacy-First Era
A guide to building B2B email lists compliantly in a privacy-first regulatory era.
Valasys
2026-06-23
News•
Pacera Launches Agentic AI to Automate CFO Workflows With Built-In Governance
News on Pacera's launch of agentic AI built to automate CFO workflows with built-in governance.
Valasys
2026-06-19
B2B Marketing•
Intent Data in a First-Party World: New Approaches
Explores new approaches to using intent data as marketing shifts toward a first-party data world.
Valasys
2026-06-19
B2B Marketing•
How to Choose a Customer Data Platform (CDP) for B2B
A practical guide to evaluating and choosing a Customer Data Platform (CDP) for B2B marketing teams.
Valasys
2026-06-10
B2B Marketing•
Cookieless B2B Marketing: How to Reduce Dependency on Third-Party Cookies
Strategies for reducing B2B marketing's dependency on third-party cookies as the cookieless era arrives.
Valasys
2026-06-10
News•
OpenAI Files Confidential IPO Registration Following Anthropic Move
News coverage of OpenAI filing for a confidential IPO registration following Anthropic's similar move.
Valasys
2026-06-09
News•
Anthropic moves toward IPO with confidential S-1 filing
Reports on Anthropic moving toward an IPO with a confidential S-1 filing.
Valasys
2026-06-04
B2B Marketing•
Zero-Party Data: The Gold Standard for Smarter B2B Marketing
Positions zero-party data as the gold standard for smarter, consent-driven B2B marketing.
Valasys
2026-06-02
B2B Marketing, RevOps•
Building a First-Party Data Collection Engine
A how-to guide for building a first-party data collection engine for B2B teams.
Valasys
2026-06-01
B2B Marketing•
First-Party vs Third-Party Data: A B2B Marketer's Guide
Compares first-party and third-party data for B2B marketers and when to rely on each.
Valasys
2026-06-01
B2B Marketing, RevOps•
The B2B First-Party Data Strategy Guide for 2026
A complete strategy guide for building a first-party data program for B2B companies in 2026.
Valasys
2026-06-01
News•
Anthropic to Remove Claude Sonnet 4.5 From Claude.ai Chat
News on Anthropic's decision to remove Claude Sonnet 4.5 from the Claude.ai chat interface.
Valasys
2026-05-22
News•
Gartner Survey: AI Saves Time But Fails To Boost Sales Growth
Covers a Gartner survey finding that AI saves sales teams time but has yet to meaningfully boost sales growth.
Valasys
2026-05-21
News•
Google Removes FAQ Rich Results Globally As Search Shifts To AI Citations
Reports on Google removing FAQ rich results globally as search shifts toward AI-generated citations.
Valasys
2026-05-13
News•
Adthena Launches One Of The First Tools For Chatgpt Ads Campaign Migration
News on Adthena launching one of the first tools to migrate Google Ads campaigns into ChatGPT ads.
Valasys
2026-05-12
AI, GEO/AEO•
8 Content Types That Perform Best in AI Search Results
Identifies eight content types that perform best for visibility in AI-powered search results.
Valasys
2026-05-12
GEO/AEO•
How to Identify Which AI Search Engine You Should Actually Rank On
Helps marketers identify which AI search engine matters most for their brand to prioritize ranking on.
Valasys
2026-05-05
GEO/AEO•
How Different LLMs Answer the Same Prompt
Compares how different large language models answer the same prompt, and why that matters for GEO.
Valasys
2026-05-05
GEO/AEO•
B2B SEO in the Age of AI: Complete GEO & AEO Guide
A complete guide to B2B SEO in the age of AI, covering both GEO and AEO strategy.
Valasys
2026-05-01
GEO/AEO•
AI Content Optimization: What LLMs Want to Cite
Breaks down what factors make LLMs choose to cite a piece of content, and how to optimize for it.
Valasys
2026-04-30
GEO/AEO•
Measuring AI Search Visibility: 3 Core Metrics & Tools for B2B Teams
Covers three core metrics and tools B2B teams can use to measure AI search visibility.
Valasys
2026-04-28
News•
Canva Acquires Simtheory and Ortto for Marketing AI Expansion
News on Canva's acquisition of Simtheory and Ortto to expand its marketing AI capabilities.
Valasys
2026-04-27
AI, GEO/AEO•
Entity-First SEO for B2B Brand Visibility
Explains an entity-first approach to SEO for improving B2B brand visibility in AI-driven search.
Valasys
2026-04-23
GEO/AEO•
Perplexity SEO: New B2B Discovery Channel Guide
A guide to Perplexity SEO as a new B2B discovery channel worth optimizing for.
Valasys
2026-04-23
News•
Yupp AI Shuts Down After Raising $33M, Cites Product-Market Fit Issues
News on Yupp AI shutting down after raising $33M, citing product-market fit issues.
Valasys
2026-04-15
GEO/AEO•
Zero-Click Search Strategy for B2B Brands
A zero-click search strategy guide for B2B brands adapting to AI-generated answers.
Valasys
2026-04-14
News•
OpenAI Shifts Enterprise Focus To Autonomous Agentic Workflows
Reports on OpenAI shifting its enterprise focus toward autonomous agentic workflows.
Valasys
2026-04-10
GEO/AEO•
What Schema Markup Does for AI Search Visibility (Your Competitors Already Know)
Explains what schema markup actually does for AI search visibility that competitors already exploit.
Valasys
2026-04-09
GEO/AEO•
Answer Engine Optimization: How Marketers Get Found in AI Search
A guide to Answer Engine Optimization (AEO) and how marketers get found inside AI search answers.
Valasys
2026-04-07
News•
Goldman Sachs Completes Innovator Acquisition, Reaches $90B in ETF Assets
News on Goldman Sachs completing its Innovator acquisition, reaching $90B in ETF assets.
Valasys
2026-04-02
GEO/AEO•
How to Get Your B2B Content Cited by ChatGPT
A practical guide to getting B2B content cited by ChatGPT.
Valasys
2026-04-01
News•
Is Sora shutting down? OpenAI's move sparks confusion
Covers confusion sparked by OpenAI's move that raised questions about whether Sora is shutting down.
Valasys
2026-03-26
News•
OpenClaw Gains Traction as Founder Joins OpenAI, Raising Adoption and Security Questions
News on OpenClaw gaining adoption as its founder joins OpenAI, raising security questions.
Valasys
2026-03-20
Valasys AI•
7+ Factors That Go Into ABM Scoring in VAIS
Breaks down the 7+ factors that feed into ABM account scoring inside Valasys AI Score (VAIS).
Valasys
2026-03-20
GEO/AEO•
What Is GEO (Generative Engine Optimization)? Your Ultimate Guide to AI Search Visibility
A comprehensive guide to Generative Engine Optimization (GEO) for AI search visibility.
Valasys
2026-03-19
News•
UK Bets on AI to Power Economic Growth While Strengthening EU Ties
News on the UK's strategy to use AI to power economic growth while strengthening EU ties.
Valasys
2026-03-19
Valasys AI•
How to Use the Find Prospect Feature in Valasys AI Score?
A how-to guide for using the Find Prospect feature inside Valasys AI Score.
Valasys
2026-03-16
News•
Microsoft, OpenAI say partnership terms unchanged after $110B funding round
News confirming Microsoft and OpenAI's partnership terms remain unchanged after a $110B funding round.
Valasys
2026-03-05
News•
Unilever Partners with Google Cloud to Boost Operations with AI
Covers Unilever's partnership with Google Cloud to boost operations using AI.
Valasys
2026-02-20
News•
From Search Engine To Decision Engine: How Google's AI Commerce Play Rewrites The Customer Journey
Explores how Google's AI commerce push is rewriting the customer journey from search engine to decision engine.
Valasys
2026-02-12
News•
US and states push back on Google search fixes and it could affect advertisers
News on US federal and state pushback against Google's proposed search remedies and its effect on advertisers.
Valasys
2026-02-06
Lead Count Calculator, Lead Generation•
How to Use a Lead Count Calculator for Campaign Forecasting
A how-to guide for using a lead count calculator to forecast campaign performance.
Valasys
2026-01-30
B2B Marketing•
The Psychology of Gratitude Marketing: Why Empathy Converts Better Than 70% Off
Explores the psychology of gratitude marketing and why empathy converts better than steep discounts.
Valasys
2025-11-26
Lead Generation•
How to Validate Your Lead Count Model with Data
A guide to validating a lead count model using real campaign data.
Valasys
2025-11-17
Lead Generation•
Is Your ICP Truly Driving Team Alignment With BANT Scoring?
Examines whether ICP-driven BANT scoring is truly driving sales-and-marketing team alignment.
Valasys
2025-10-31
B2B Marketing, Lead Generation•
Are MQLs the Missing Link Between Leads & Revenue?
Questions whether MQLs are the missing link connecting raw leads to actual revenue.
Valasys
2025-09-26
Total Addressable Market (TAM)•
A Beginner's Guide to TAM, SAM, and SOM
A beginner-friendly explainer on TAM, SAM, and SOM for market sizing.
Valasys
2025-08-19
Sports, Top Trending•
Why The Fifa World Cup Is No Longer Just A Sport: It's The Marketing Hijacking
Argues that the FIFA World Cup has evolved from a football tournament into a multi-billion-dollar marketing and media ecosystem.
RethinkTrends
2026-07-01
Business, Health•
8 Weird Websites That Instantly Reset Your Brain at Work
A roundup of eight odd, delightful corners of the internet that offer a quick mental reset during a stressful workday.
RethinkTrends
2026-06-12
Business•
9 Best Free Ecommerce Platforms for Dropshipping 2026
An honest comparison of nine free and near-free ecommerce platforms for dropshipping, weighing real costs against advertised ones.
RethinkTrends
2026-05-13
Business•
The Content Marketing Strategy Playbook 2026
A full 2026 content marketing playbook covering blogs, SEO/GEO/AEO, platform-specific social strategy, and AI's role in content creation.
RethinkTrends
2026-05
Technology•
Agentic AI & MarTech: The Future of Digital Marketing 2026
Explores how agentic AI is reshaping martech and the future of digital marketing in 2026.
RethinkTrends
2025-09-23
Business, Technology•
The Wait Is Over: Your Starbucks Pumpkin Spice Latte Is Officially Back
Covers the return of Starbucks' Pumpkin Spice Latte and the marketing psychology behind its annual hype.
RethinkTrends
2025-08-21
Health•
How AI Is Changing Skincare & Skin Cancer Detection
Looks at how AI-powered apps and tools are being used for personalized skincare and early skin cancer detection.
RethinkTrends
2025-09
Health•
How Sleep Quality Impacts Your Skin & Health
Explains the science connecting sleep quality to skin repair, aging, and overall health.
RethinkTrends
2025-09
Health, Lifestyle•
Is Personal Care the Secret to Long-Term Health and Happiness?
Argues that small, consistent personal care habits, not occasional indulgence, are the real foundation of long-term health and happiness.
RethinkTrends
2025-09
Business, Health•
From Pizza to Prescriptions: Costco's Healthcare Move
Examines Costco's expansion from its famous food court into affordable healthcare services like telehealth and prescriptions.
RethinkTrends
2025-09
Health, Sports•
Is This 10-Second Trick the Secret to Slowing Down Aging?
Explores the science behind short, intense 10-second sprints and their outsized anti-aging benefits versus steady jogging.
RethinkTrends
2025-09
Health•
Can a Common Allergy Spray Be the Next COVID Shield?
Looks at early research suggesting the allergy medication azelastine may offer extra protection against COVID-19.
RethinkTrends
2025-09
Health•
What are the best AI apps and platforms for personalized nutrition?
Reviews the best AI apps and platforms for building personalized nutrition plans in the US.
RethinkTrends
2025-09-25
Health•
Is Social Media and Mental Health: Tool or Anxiety Trigger?
Weighs whether social media functions more as a mental health support tool or an anxiety trigger.
RethinkTrends
2025-09
Health•
Are Millennials and Gen Z Really Struggling More With Mental Health?
Examines whether Millennials and Gen Z are genuinely struggling more with mental health or are simply more open about it.
RethinkTrends
2025-09
Health•
Are you missing out on the Biotic Trio?
Explains probiotics, prebiotics, and postbiotics as a team, and why all three matter for gut health.
RethinkTrends
2025-08
Health•
Why do many people consider ChatGPT as their "Friend"
Explores why so many people experience ChatGPT as a friend, the psychology behind it, and the boundaries worth keeping.
RethinkTrends
2025-08-25
Health•
Are We Treating Mental Health the Same Way We Treat Physical Health?
Asks whether mental healthcare gets the same seriousness and preventive attention as physical healthcare.
RethinkTrends
2025-08
Valasys EdTech•
What Is Adaptive Learning? A Practical Guide for Enterprises
A practical guide to adaptive learning and why enterprise training programs are rethinking one-size-fits-all courses.
Valasys EdTech
2026-02
Valasys EdTech•
Why Next-Gen Personalized Learning Platforms Are the Training Upgrade You Actually Need
Makes the case for next-gen personalized learning platforms as the real training upgrade enterprises need.
Valasys EdTech
2026-01
Valasys EdTech•
Why Student Data Is a High-Value Target in Cloud Classrooms
Explains why student data has become a high-value target for attackers in cloud-based classrooms.
Valasys EdTech
2026-01
Valasys AITech•
When Social Media Isn't Just for Humans
Looks at the rise of AI-driven accounts and bots on social media, and what it means when platforms aren't just for humans anymore.
Valasys AITech
2026-03-18
Valasys Fintech•
Embedded Finance Solutions Overview: How Businesses Are Turning Payments Into Products
An overview of embedded finance solutions and how businesses are turning payment flows into standalone products.
Valasys Fintech
2026-03
Valasys Business•
10 Public Relations Strategies That Actually Work in 2026
Lays out ten PR strategies for 2026 that build durable trust and influence rather than chasing raw media coverage.
Valasys Business
2026-02-26
Valasys Business•
How Should Your Business Market in a Recession?
A guide to marketing smarter (not just cheaper) during a recession, covering retention, content, and data-driven budget cuts.
Valasys Business
2025-11-21
SEO•
How to Rank on Google in UAE: Step-by-Step Guide
An 8-step, UAE-specific guide to ranking on Google, including keyword research, technical SEO, and AI Overview citation strategy.
Valasys UAE
2026-05-07
SEO•
How Long Does SEO Take in UAE? Honest Timelines for 2026
Gives honest, realistic timelines for how long SEO takes to show results for UAE businesses.
Valasys UAE
2026-03-24
SEO•
How to Choose the Best SEO Company in Dubai (2026 Guide)
A 10-point checklist for evaluating and choosing the right SEO agency in Dubai, plus red flags to avoid.
Valasys UAE
2026-02-26
Top Stories•4 min
Microsoft and 3M Announce Strategic Partnership for AI Infrastructure and Enterprise AI
Microsoft and 3M announced a strategic partnership where Microsoft Azure will deploy 3M's EBO tech, while 3M adopts Microsoft AI platforms for digital transformation.
Valasys Media